Crowned Care. Proven Taste. Free-range care, a traceable journey taste that reigns.
Enjoy! It’s from Europe.
European quality for international markets
POULTRY KINGS is a three-year European information and promotion programme for free-range chicken meat products in the United Kingdom and the United Arab Emirates.
Co-funded by the European Union and presented under the signature “Enjoy! It’s from Europe.”, the project provides information about quality, food safety, traceability, animal welfare, nutritional aspects and the production requirements applicable in the European Union.
The value of European chicken
Demand continues to grow for food products produced under clear requirements for quality, food safety and traceability. POULTRY KINGS presents European free-range chicken to consumers and food professionals through information about its production journey, nutritional value and distinctive flavour.
Chicken is an important part of a balanced diet. Its taste and quality are influenced by the birds’ feed, living conditions, breed, and the place and method of rearing.
From rearing to the final product
Free-range chickens are reared for more than two months on mountain farms at an altitude of over 700 metres.
They are fed exclusively on 100% certified plant-based feed, 65% of which is corn.
Free-range rearing and controlled production conditions support the smooth and balanced growth of the birds in harmony with the natural environment.
Traceability is applied throughout the journey, from the farm to the final product.
Product categories promoted by the project
The POULTRY KINGS activities, including the food truck activations, promote fresh and frozen whole chickens and the specified fresh and frozen chicken cuts and edible offal included in the project scope.